Updated on March 13, 2017.
The Mad Hatter Wine Co respects and is committed to protecting your privacy. This Privacy Notice describes the types of information we may collect from you when you visit madhatterwineco.com, how we use the information we collect, with whom we share it, how we protect it, and the choices we offer you regarding our collection and use of such information.
Please read this Privacy Notice carefully. By using the Site, you agree to the terms of this Privacy Notice. If you do not agree with the terms of this Privacy Notice, please do not use the Site.
Information We Collect and How We Use It
We may collect personal information from you, meaning information about you that can uniquely identify you, if you choose to provide us with such information. We may also collect information about you that does not uniquely identify you if you choose to provide us with such information. For example, if you register as a Mad member we may collect your email address, state of residence, zip code, wine and taste preferences, and other information. Additionally, when you access the Site using a mobile device, we may collect and process real-time information about the location of your device if you consent to allow us to do so.
We may use the information we collect to:
process and complete your transactions including, as applicable, order confirmation, billing, enrollment in our membership or other programs, and delivering products;
customize the content and/or layout of our Site for each individual member, including providing you with personally tailored special offers, programs, and promotional information;
contact members regarding their orders or accounts;
register members to receive emails or other information or materials they request;
respond to questions and comments and provide customer support;
communicate with members about our promotions and other services, and provide information to you about programs, products, or services that we believe may be of interest to you, or share with you special offers from specially selected business partners of ours;
operate, evaluate, and improve our business and the products and services we offer;
enforce our Terms & Conditions and other agreements; and
comply with applicable legal requirements or obligations and industry standards.
We may enable you to sign into the Site via social networks or access social networks through the Site. If you do so, your use of the social network is governed by such social network’s terms and conditions and privacy policies. If you sign into the Site via a social network or access a social network through the Site, you may be asked to grant Mad Hatter Wine Co access to certain information from your social network profile. We may use this information to help you personalize your experience with the Site, to suggest new features and content that may be relevant to you, or for statistical or other business purposes.
We also may use the information we obtain about you in other ways for which we provide specific notice at the time of collection.
We may enable third parties to collect information in connection with our Site. This Privacy Notice does not apply to, and we are not responsible for, any collection of information by third parties on our Site.
information about the devices you use to access the Internet (such as the IP address and the type of the device, operating system, and web browser);
dates, times, and duration of visits to the Site (including whether you are a registered member or first time visitor); and
information on actions taken on the Site (such as page views and site navigation patterns).
How We Respond to Do Not Track Signals
Your web browser may let you choose your preference as to whether you want to allow websites to collect personal information over time about your online activities across different websites or online services. At this time our Site does not respond to the preferences you may have set in your web browser regarding the collection of your information, and our Site may continue to collect information in the manner described in this Privacy Notice.
Information We Share
We may disclose aggregated information about our users without restriction. We may disclose your personal information to our contractors, service providers and other third parties we use to support our business. We contractually require these third parties to keep personal information confidential and use it only for the purposes for which we disclose it to them. We may also disclose your personal information to: (i) comply with court orders, laws, or legal process, including to respond to government or regulatory requests; (ii) enforce or apply our Terms & Conditions and other agreements; and/or (iii) if we believe disclosure is necessary or appropriate to protect our or others’ rights, property, or safety.
We may also disclose your personal information to a buyer or other transferee in the event of a merger, divestiture, restructuring, reorganization, dissolution, sale, or other transfer of some or all of our assets. Should such a sale, merger, or transfer occur, we will use reasonable efforts to direct the transferee to use your personal information in a manner that is consistent with our Privacy Notice.
Changes to our Privacy Notice
Individuals who have elected to receive Mad Hatter Wine Co informational emails, including newsletters about wine deals, can choose to opt-out at any time by clicking on the "Unsubscribe" link at the bottom of each email. Mad Members can also opt out from newsletters logging into the Site and visiting the Account section.
Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. Please note, however, that without cookies you may not be able to take full advantage of all of the Site’s features.
You can restrict our collection and use of real-time information about your device’s location through the device’s privacy settings.
Accessing Your Information
You can review and change your personal information by logging into the Site and visiting the Account section.
Mad Hatter Wine Co
134 Spit Road
Mosman, NSW 2088
©2015 Mad Hatter Wine Co. All Rights Reserved.